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A private investment firm focused on SMB

We buy, transform and grow well-known, high-margin retail brands into digital, omni-channel success stories. We drive retail business success through digital transformation, a 60 days M&A process, and global network of investors and experts.

Win-Win-Win-Win

We are committed to scaling ethical companies: moving the needle for both our investors and the world at large. Join us in our journey towards a more abundant, sustainable tomorrow.

Good for Employees

We believe that employees are the most important asset. And so we encourage radically outspoken family cultures to use their potential more effectively. By ensuring proper succession, we will save 1000s of workplaces. We ensure Employees participate with proper ESOPs and management with Shares.

Good for Investors

We believe in scaling up our operations quickly to maximize returns to investors, and we also strive to mitigate risks by strategically leveraging our extensive human capital and deep expertise in this area.

Good for Business Owners

As a business owner, you have worked hard to build and grow your company. With our 60 day digital M&A process and our focus on digital transformation, you can trust us to help you take your business to the next level. With our expertise and extensive network, we will help you unlock the full potential of your business and maximize its value for you.

Good for the World

We believe in exclusively building companies with a net positive on the world, relentlessly holding our businesses to the following values: Superior Care, Incredible Drive, Brilliant Creative, Exceptional Truth & Respect and Unlimited Learning.

Building a Better World of Values

Join us in Making the World a Better Place with Our Value-Driven Investment Approach.

Superior Care

Customer satisfaction is our top priority. We value people and the environment. Cash flow is king for smooth operations.

Incredible Drive

We are determined, hardworking, and reliable. We take calculated risks, prioritize action, and encourage self-responsibility for positive outcomes.

Brilliant Creative

We deliver results in new and interesting ways. We are dreamers and big thinkers with even bigger ideas We value each other's differences.

23.investments core values for sustainable investment

Exceptional Truth & Respect

We value honesty and diversity, and we speak our minds even if it's unpopular. We prioritize loyalty to each other and the organization.

Unlimited Learning

We prioritize learning, informed decision-making, and innovation without fear of failure. We value mindset and passion over skill-set.

Building a Better Tomorrow with sustainable Investment

Join us in our Journey towards a more Abundant and Sustainable Future

Follow the 17 UN Global Goals

We are committed to making a positive impact on the world and aligning our business practices with the 17 United Nations Sustainable Development Goals. We strive to make a lasting difference in the world and create a better future for all.

Diversity & Inclusion

We believe that diversity and inclusion are essential for creating a healthy and thriving business. We strive to foster a culture of acceptance and respect, where everyone is valued and given the opportunity to succeed.

Long-Term Win-Win-Win-Win

We believe in creating long-term win-win-win-win relationships for you as a business owner, with our employees, investors, and the world at large. We strive to create value for all stakeholders and ensure that our business practices are sustainable and responsible.

Sustainable investments good for the world graphic

Employees Happiness & Participation

We believe that happy employees are productive employees. That's why we strive to create a positive and supportive work environment where employees can grow and thrive. We also believe in empowering employees to participate in the decision-making process and share in the success of the company.

Think Global - Act Local, Buy Local

We understand the importance of thinking globally and acting locally. We believe in supporting local communities and economies by sourcing products and services from local suppliers. This helps to reduce our carbon footprint and contribute to sustainable development.

CO2 Reduction & Compensation

We are committed to reducing our carbon footprint and compensating for any emissions that we cannot avoid. We believe that it is our responsibility to protect the environment and ensure a sustainable future for all.

Building Better Investment Teams

With a diverse range of expertise and a passion for helping businesses succeed, our team is ready to help you reach your full potential.

Lukas Hertig

Senior Partner

Lukas is a visionary international manager with 20+ years experience and a passion for bridging the gap between complex technology and people.

He is a problem solver at heart, driven by his love for deal-making, international networking, and creating a lasting digital legacy.

With a hands-on approach, Lukas brings knowledge to life through action, constantly seeking self-improvement and growth. Based in Switzerland and Spain, Lukas is a lover of family and friends, great food, books, mountain biking, and the beauty of nature.

About

Lukas is the founder and Senior Partner of 23.investments. He is focused on small business acquisitions in the micro-PE space with an emphasis on buy & build and roll-ups. He as already completed more than 10 transactions and analyzed 100s of companies across multiple continents. 

He has 20+ years international business experience in technology focusing on software in the SMB sector where he was intrumental in growing recurring revenues from 600k/year to over 200M/year, both organic and inorganic. His background is primarily managing international, diverse sales and marketing, business and corporate development teams. With a permanent focus on great products enabling Web Professionals and SMBs to be more successful with using cloud services and building their digital operating systems trough websites and eCommerce. 

Skills

International Sales, Business and Corporate Development
95%
Marketing, Growth Hacking, eCommerce, Cloud Computing, Blockchain
80%
Product Management, Corporate Finance
75%
Project Management, Digital Transformation, Operations Automation
75%

Experience

Education

Interested in joining our Team?

Join us and be part of a movement that’s shaping the future of private investments. With our commitment to success and our innovative approach, we’re paving the way for a new era of growth and prosperity. Don’t miss out on this opportunity to be a part of something truly special.

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Interested why we have chosen 23 in our name?

The number 23 holds significant meaning in numerology as well as in various cultures and traditions.

The Power of 23

The number 23 in numerology is associated with creativity, versatility, and adventure, and has a high potential for success. It's a master number that inspires people to take risks and explore new opportunities, making it a powerful tool for those seeking growth and abundance.

Rich Cultural Significance

The number 23 has a fascinating and diverse history of cultural significance. In ancient China, it was believed to be a lucky number. In mathematics, it's one of the first prime In popular culture, it's been referenced in literature, music, and film, adding to its iconic status numbers.

The Synergy of 2 and 3

The numbers 2 and 3 in numerology represent balance, harmony, partnership, creativity, self-expression, and optimism. When combined, they create a powerful synergy that promotes growth, success, and abundance.

Investing with Purpose

Choosing 23 as the name for your private investment firm speaks volumes about your approach to investing. It suggests a bold, innovative, and successful approach that's driven by a powerful energy and a strong sense of purpose. The combination of 2 and 3 reflects your vision for transforming and growing high-margin retail brands into digital, omni-channel success stories, using the balance, harmony, creativity, and optimism necessary to make it a reality.

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